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marketing
COnsultant
scotland

Comprehensive marketing consultancy and training for Scotland based business leaders.

ABOUT ME

My name is Mike Scott, I'm an exited founder having previously built and sold Scotland’s largest social media agency within 6 years start to finish, fully bootstrapped, in a multi-million sale to PA Media Group. An experienced business leader, social and digital marketing consultant, based in Glasgow - Scotland, with over 20 years in the industry, I have worked on many household global brands, helping them to develop their strategies and deliver outstanding results.

 

If you are looking for an expert marketing consultant based in Scotland to come and work with your team, I now work with business leaders and their teams on a fractional and board advisory basis to help them drive growth, position their brand and build towards exit (if that's the ambition). From complete start-ups looking to launch their brands to established businesses who may be struggling to grow, I will help them to define what makes them special, give the business direction and break down any barriers that are preventing growth.

marketing CONSULTING SERVICES - SCOTLAND

Our Services

  • Strategy Workshops

    Working with the business leadership over 1 to 3 days of intense workshops to unlock the growth potential of the business. We'll break down your brand, audience and business to build out a path for you to grow rapidly.

  • Board Advisory & NXD

    Helping guide you and your business through the rollercoaster. I've worked with some of the worlds largest brands, built, grew and sold my own business, managed rapid growth and also seen rapid decline (during covid). I advise boards on building a business that connects with the audience, creates high performing teams and resilient cultures. Whether you are expanding into new markets, you're stagnating or experiencing a period of decline, I've seen it all. Let's chat.

  • Fractional CMO

    I've spent over 20 years working in marketing with some of the worlds largest brands. I now bring that expertise to in-house marketing teams and management boards. I'll help your team develop an impactful strategy, provide ongoing strategic oversight of the marketing function while upskilling the team.

  • Keynote Speaker

    Need to inspire your leadership team or bring energy to your event? I'm a TEDx speaker who has delivered many keynote talks on everything from building high-growth brands to my journey from start-up to sell in only 6 years. My honest, approachable style helps to engage an audience and inspire them to the possibilities they can also achieve - after all, if I can go from redundancy to a multi-million exit in 6 years, why can't you.

WHAT CLIENTS SAY

"It was a real pleasure working with Mike on refining our value proposition and later through his ongoing mentoring. He brought a fresh perspective to our thinking and proved to be an invaluable asset to the team. His insights and guidance have had a lasting impact on how we approach our work."

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Martina COrr - head of marketing, Commsworld

​Upcoming workshops

Working With the Best Clients and Partners

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what to expect from a marketing consultant?

Everybody is a marketing expert...right? Throughout my last 20 years in marketing, I have seen it almost everything. The issue is, the market changes, what's hot one moment is old news the next. After all, it was less than 10 years ago that I was sat in boardrooms convincing the c-suite that social would be the next big thing and they needed to get on Facebook. 

So, what should you look for in a marketing consultant?

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  • Do they actually have the experience?
    Marketing is more accessible than ever, with AI, easy-to-use design tools, website builders and quick access systems to get off and running, everybody can run a marketing campaign. It takes experience though to know who to target, where to target them, understand what will make them connect and eventually purchase. Getting that wrong can be a costly mistake.

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  • Are they specialists in one area? 
    There are many marketing consultants who know one platform inside out and have very little capabilities in another. The issue then arises that they will of course point you in that direction as the solution when it might not be the best for the brand. After all, why would a TikTok expert give you an SEO and email marketing plan?

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  • ​Are they aligned to your business locations?
    The business landscape dramatically changes depending on location. How you market to your audience in one area to another often changes and you need a consultant who understands this and the location behaviours.    ​

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